Message from the Executive Chair

To all Board Directors, Officers and Employees:

George T. Baran, Executive Chair, Board of Directors

We are passionate and proud about patient safety and developing, producing and delivering high quality, innovative and cost-effective healthcare products and services that make a positive difference in patients’ lives worldwide.

Our success in achieving our goals is tied to a corporate culture rooted in our six core values:

Respect

We treat everyone with dignity and respect, as we would want to be treated ourselves. We believe in diversity and respect for all. We value each other’s points of view and keep recognizing that we may be wrong.

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Integrity

We are honest and ethical and have the courage and conviction to do the right thing, even when no one is watching. Acting with integrity is a choice we always make.

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Trust

We build trust through honesty, transparency and fairness. Trust is based on what we do, not on what we say.

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Duty

We are loyal and driven to be the best at what we do. Duty is responsibility and accountability. Deliver on your goals and objectives. Get the job done. Do it safely and ensure the safety of others. Do it in an environmentally responsible way that helps protect our planet.

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Patient First

Serving patients and their caregivers is a privilege. We earn that privilege by understanding their unmet needs, delivering solutions that improve quality of life, and keeping safety our priority.

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Innovation

We act on opportunities to do things better and turn problems into solutions. We keep an open mind and encourage creativity through diversity of thought. We have intellectual curiosity and a passion for solving problems. Innovation is not limited to our products. It encompasses everything we do and is essential to our competitiveness. Innovation is the responsibility of every employee, and all ideas will be valued and considered on their merits without regard to the employee’s position or formal qualifications.

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We are all responsible to observe the Code. Take the time to read and understand the Code. Always remember that no sales or marketing target, no effort to outdo our competition, or desire to please the boss outweighs our commitment to our core values and the Code. Our commitment to our core values and the Code always comes first.

We are all accountable for taking the initiative to understand our responsibilities, ask questions, seek guidance and find solutions.

We have all the essential building blocks to continue to excel in achieving our goals. Let’s do it together with an unwavering commitment to our core values and the Code.

George T. Baran
Executive Chair, Board of Directors
Trudell Medical Limited